A New Corporate Journalism – the continuous conversation
Now that the brand exists everywhere its time to look for a new way of communicating with your consumers. Right now a conversation is happening. While your website is communicating a message to your...
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Why a career in data needs a mathematical and creative brain
(Flickr/r2hox) Data is fast becoming the bedrock to many of the most eye catching and effective marketing campaigns we are seeing today. The Cannes Data Lions speak for themselves. But there remains a...
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The lessons we’ve learnt from the digital industry in the last 20 years
Let me take you back 20 years, to 1995. The industry barely existed and emerging digital agencies were still working on CD-ROM, as it was before the real advent of the commercial internet. There was...
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